About our location practices services

 

All about the location

 

We provide clients with advisory services that cover:

  • Targets (identification and priority of industries/sectors/clusters, source markets, activities/functions/companies)

  • Products and services (type, emphasis, delivery)

  • Marketing and promotion (image-building, media relations, prospect targeting and pitching, b2b support guidelines, web presence)

  • Client relationship handling and management

  • Incentives/inducements/special programmes (offering, packaging)

Illustrations of our location practices advisory services

Investment promotion good practice

International development institution (ASEAN)

We identified identify appropriate investment promotion practices that could be improved and adapted to suit the needs and circumstances of ASEAN Member States.

We examined investment promotion and facilitation practices across the ASEAN region and internationally.

We prepared a series of good practices issues papers, based on our good practice review. 

We also facilitated a workshop of representatives from investment promotion agencies from each of the ASEAN Member States to identify and discuss critical implementation considerations.

We developed an action plan to implement good practices among ASEAN Member States.

Investment promotion good practice

International development institution (South-East Europe)

We provided perspectives on international good practices in investment promotion as input to a roundtable on improving investment inflows.

We presented the findings as input as part of the discussions with the Deputy Prime Minister, Ministry of Finance and Ministry of Economy.

We set out our views on  appropriate institutional governance arrangements, strategy, organisation structure, resources and services base for the national investment promotion agency and its on-going operations.

Market targeting

Investment promotion agency (West Africa)

We supported the Agency to develop proposition marketing material for the agri-processing and tourism sectors, as part of the Islamic Development Bank’s Investment Promotion Technical Assistance Program.

As input to the project, we examined issues influencing investment in these sectors and assessed the country's competitive positon against these issues.

We prepared appropriate intelligence and proposition based sales material for the Agency to use with prospective investors as part of its international marketing and promotion program.

Investment promotion benchmarking

Investment promotion agency (Australasia)

We provided a detailed benchmarking assessment of investment promotion practices as input to a global benchmarking study of 12 investment promotion agencies.

We examined details of promotion practices including: service offering, resources, management structure, stakeholder engagement, targets (markets and sectors), positioning statements, promotional priorities and use of communications tools.

The agency used the benchmarking information to determine improvements in and refine its approach to investment promotion.

Market targeting

Investment promotion agency (Asia)

We advised on source markets representing the best market opportunities for targeting investors, as part of the national Agency's investment promotion operations.

We identified potential sources for investment by assessing outward direct investment stocks and flows from over 80  markets and the consistency (or volatility) associated with the outward direct investment flows from each of these

We prepared a final target list set out prospective target markets in priority order. 

Sector targeting

Investment promotion agency (Asia)

We advised on sectors representing the best market opportunities for targeting investors, as part of the Agency's investment promotion operations.

We identified a short-list of sector targets  by assessing each sector's potential:

  • 'desirability' (based on the performance characteristics and potential benefits the sectors can provide the location)
  • 'attractability' (the comparative advantage that the location can provide to sectors).

We also took into account  which sectors were consistent with the location's long-term development objectives, policy priorities and the priorities of stakeholders.